Multimedia

Multimedia

Why Should learn Multimedia?

What is multimedia?

The word ‘Multimedia’ is a combination of two words, ‘Multi’ and ‘Media’. Multi means many and media means material through which something can be transmit or send. They combined all the media elements like text and graphics to make the information more effective and attractive.

It refers to content that uses more than one medium. The categories of media are slippery, but they generally include.

This  became an important concept as the Web move away from a largely textual layout to a graphical one. Many sites were competing to become true multimedia sites with a mixture of text, sound, images and videos.

This is more than one concurrent presentation medium (for example, on CD-ROM or a Web site).

  • Text, sound, and still or animate graphic images
  •  Video images
  • Video and sound
  • Multiple display areas, images, or presentations present concurrently
  • In live situations, the use of a speaker or actors and “props” together with sound, images, and motion video

Multimedia

It gives the user the opportunity to influence the presentation of material. The selection and manipulation of various aspects of the presentation material is the interactive aspect of a multimedia presentation.

 

TYPES OF MEDIA

  • This refers to written documents, the words seen in handouts, PowerPoint presentations, Web sites, and reports.
  • This is the sounds that often accompany visual presentations.
  • Still images.Photographs, taken either by digital or analog means, are an important part of multimedia productions. Well-place visual aids can explain concepts with clarity.
  • Animations are graphics that move, accompany by audio effects.
  • Video media is use to spread interviews, create movies, and post personal updates to communicate business messages. Currently, businesses can use videos online or create CD to spread for instructional use within their company.
  • Interactivity. By highlighting or choosing links and sections, users can manipulate the information environment, examining whatever knowledge is important to them.

ANALOG AND DIGITAL MEDIA

Its media saves sounds, pictures,text in non-electronic forms. Analog equipment is generally more special than digital. Analog devices rely on tape recorders, video cameras, and older playback equipment to edit their contents.

Scanners, sound cards, and video compression are all use to record these types of media. Businesses currently use digital media most often in their applications, such as:-

  • Accounting and employee records management
  • CD for catalogs, records, and presentations
  • Interactive training sessions for employees
  • Internet tools such as company Web sites
  • Product refinement and development using various computer-assist design programs
  • Sales presentations, and other communication to a wide audience.
  • Self-running media presentations that can be use for commercial purposes.

RICH MEDIA

This involves more cost on the producer’s part, but makes it easier for users to have a seamless, interactive experience.

As the use of rich media increases, so do the benefits and complications. More and more companies are making use of rich media as marketing tools and training programs. Animations and audio files may play differently from one media player to another. A successful rich media presentation will be interesting, informative, and easily access by any user.

HYPERMEDIA

Hypermedia, use in online multimedia presentations such as rich media, refers to the hyperlinks embed in visual media. It is ideal as a tool for allocating information on appropriate levels, giving users knowledge in pertinent pieces.

These types of nonlinear interaction are becoming increasingly common in the business world.

Multimedia in web

Buttons should visually and audibly click; visitors should be greet with music. dazzling images should appear and disappear on the screen.

Unfortunately, the web is not as dynamic as television or a CD-ROM-at least not yet. Eventually, it will get there, but introducing multimedia poses real challenges and trade-offs. For those with limit budgets-or those trying to keep their sites accessible to the general population-important choices must be made.

Currently, there are four major ways of adding animation to a web page: server push, Shockwave, Java and GIF animation.

Browsers: Window to the Web

But originally, the most popular browser software was call Mosaic.  By mid-1995, Netscape’s web browser, Navigator, grab an estimate 75% of the browser market.

Before Netscape, web pages always came in gray, and center text was nearly-impossible. By mid-1995, the web move rapidly to adopt the special Netscape HTML “tags,” as they are call.

However, without a plug-in, there is no way to see the movie.

One last significant point about Netscape was the introduction of Microsoft’s Internet Explorer. Native vs. Plug-Ins

I believe in supporting native features over plug-in features-not exclusively, but certainly in budget decisions where choices must be made. Anyone using a browser can see native multimedia without problems. On the other hand, to see a plug-in multimedia feature, a browser user must have the appropriate plug-in software. This can involve downloading 1-to-2 megabyte files-a process that can take 15 minutes or longer for a modem user. After that, the plug-in must be install.

Popular Multimedia Methods on the Web

Shockwave: Macromedia Director is a leading multimedia production program.

There are two drawbacks to Shockwave. One, file sizes can get big, leading to long download times for modem users. This problem is rectifies by simply using Shockwave wisely. The second, more serious, problem is that Shockwave is not “native” to Netscape 2.0. This means that those able to view Shockwave animations will always be less than the total percentage of Netscape users.

Java: A programming language develop by Sun, a leading producer of computer workstations and network equipment. Using Java, animations, interactive games and much more can appear within a web page. Unlike Shockwave, Java is completely programmable and has been license to many major browser companies-ensuring widespread support. Java’s downside is that it can look slightly less polish than Shockwave. Java’s big plus is that it is native to Netscape 2.0. That means everyone using Netscape can see Java applications without having to download a plug-in.

In a GIF animation, an ordinary image loads, then changes to an alternate image or images. This rapid display of image produces animation. GIF images are native to Netscape 2.0, making them an ideal way to deliver simple animations.

Multimedia software

However  they refers to a combination of text, graphics, sound, animation and video. It is an essential element in many of the other software applications. For example, word processing and desktop publishing documents can be enhance with graphics, photos and charts. Presentations can be more exciting when they include sound and animation. There is a large selection of their software available for your enjoyment.

To use multimedia software, your system must meet certain minimum requirements set forth by the Multimedia Personal Computer (MPC) Marketing Council. Most new computers far excess these specifications. A microphone is optional if you want to record your own sounds.

A business could create programs to teach job skills or orient new employees.

Another category of multimedia involves the recreational use of music. But songs can be copy from CD or download from the Internet and store on the hard drive.

Multimedia in education

It applications can be use in many areas, for example like educations, businesses, homes and public places. This paper surveys the multimedia applications for educational purposes.  Besides that, this paper also discusses the advantages and disadvantages of multimedia applications in education.  In education, multimedia applications are use as a source of information to deliver learning resources for students. There applications also use to improve the learning process and increase the interaction between students and teachers or lecturers. Teachers or lecturers can make the lesson more interesting by using the multimedia applications. A multimedia applications can highlight certain important points rather than writing on the white board. But there is no doubt that the role of multimedia applications for educational purposes.

Uses of multimedia

In this present epoch of communication, everything needs to be advertise, whether it is news or any piece of information.

Another identical term used for multimedia is ‘rich media’.  The multimedia software that are available in market helps in developing content that is creative, stimulating and eye-catching.

It has change everything from manufacturing to the advertising and education to healthcare industry. It has revolution everything everywhere not only in India but also the entire world.

1. Advertising

Multimedia plays a great and a vital role in the field of advertising.

Some of different types of advertising are:

  • Print advertising
  • Radio (audio) advertising
  • Television (video) advertising
  • Digital advertising
  • Display Ads
  • Remarketing
  • Video
  • Social
  • Search
  • Mobile advertising

2. Education

However in the area of education too, the multimedia has a great importance. Talking particularly about the schools, their usage has a significant role to play for children also. It is broadly use in the field of education and training. We use audio for imparting education even in traditional method, where charts, models etc. were use.

Nowadays the classroom need is not limit to that traditional method rather it needs audio and visual media. With the use of multimedia everything can be integrate into one system. As an education aid the PC contains a high-quality display with mic option. This all has promoted the development of a wide range of computer-based training.

3. Mass Media

It is use in the field of mass media i.e. journalism, in various magazines and newspapers that are publish periodically.

4. Gaming Industry

But one of the most exciting applications of multimedia is games. Nowadays the live internet is use to play gaming with multiple players has become popular. However the integrate audio and video effects make various types of games more entertaining.

5. Science and Technology

Multimedia had a wide application in the field of science and technology. It is capable of transferring audio, sending message and format multimedia documents.

Components of multimedia

However  various components of multimedia are Text, Audio, Graphics, Video and Animation. All these components work together to represent information in an effective and easy manner.

1) Text: Text is the most common medium of representing the information. In multimedia, text is mostly use for titles, headlines,menu etc. Therefore most commonly use software for viewing text files are Microsoft Word, Notepad, Word pad etc. Mostly the text files are format with ,DOC, TEXT etc extension.

2) Audio:Therefore commonly use software for playing audio files are:
i) Quick Time
ii) Real player
iii) Windows Media Player

3)Graphics: Every multimedia presentation is base on graphics. Therefore use of graphics in multimedia makes the concept more effective and presentable. Therefore commonly use software for viewing graphics are windows Picture, Internet Explorer etc.

4) Video: However video means moving pictures with sound. However it is the best way to communicate with each other. In multimedia it is use to makes the information more presentable and it saves a large amount of time. The commonly used software for viewing videos are:
i) Quick Time
ii) Window Media Player
iii) Real Player

Application of multimedia

1)Multimedia in Education: Multimedia is becoming popular in the field of education. It is commonly use to prepare study material for the students and also provide them proper understanding of different subjects. Nowadays Edutainment, a combination of Education and Entertainment has become very popular. This system provides learning as well as provides entertainment to the user.

2) Multimedia in Entertainment: Computer graphics techniques are now commonly use in making movies and games. This increase the growth of multimedia.

i) Movies: Multimedia use in movies gives a special audio and video effect. Today multimedia has totally change the art of making movies in the world. Difficult effect, action are only possible through multimedia.

ii) Games: Multimedia used in games by using computer graphics, animation, videos have changed the gaming experience. Presently, games provides fast action, 3-D effects and high quality sound effects which is only possible through multimedia.

3) Multimedia in Business: Today multimedia is use in every aspect of business. These are some of the applications:

i)Videoconferencing: Therefore system enables to communicate using audio and video between two different locations through their computers.

ii) Marketing and advertisement: Nowadays different advertisement and marketing ideas about any product on television and internet is possible with multimedia.

Multimedia design degree

Therefore students who complete these programs might develop the skills necessary to create audio and video production projects.

Essential Information

However coursework in multimedia design programs focus on basic theories and techniques used in the industry. Web page design, graphics, animation, and multimedia concepts are heavily emphasize. However students at the associate’s degree level study the fundamental theories of multimedia design, graphics, and animation. In addition to courses in multimedia design and information technology, bachelor’s degree programs include business and marketing subjects. They also encourage students to develop critical thinking, managerial, and problem-solving competencies.

A high school diploma or its equivalent is the minimum education require. Applicants may also need to submit SAT or ACT test scores for admission.

Associate’s Degree in Multimedia Design

But an associate’s degree program in multimedia design may cover the production, editing, services, and management of audio and video projects. But programs are design to allow students to develop introductory technical skills need for employment in multimedia design. Students learn to design effective, eye-catching, and user-friendly audio and video products and programs. Storyboarding and instructional design are also emphasize. However Some colleges combine multimedia programming with design. Common course topics include:

  • Multimedia design fundamentals
  • Video production and editing
  • 2-D and 3-D animation
  • Web content development
  • Designing Web pages

Bachelor’s Degree in Multimedia Design

Therefore curriculum in these programs combine business-relate subjects with the art of multimedia design. Regulatory, ethical and legal aspects of the industry are typically studied. Some classes may include:

  • World business
  • Internet marketing
  • Audio and video production
  • Legal issues in multimedia design
  • Technical communication skills
  • Society and information technology

Popular Career Options

Associate’s degree programs prepare students for entry-level careers in the field. But graduates of bachelor’s degree programs might qualify for higher-level positions. Entry-level positions in the industry are available in design, instruction, production or programming.

  • Animator.
  • Web designer.
  • Multimedia or Web developer.
  • Instructional or graphic designer.
  • Online video production specialist.

Uses of multimedia in business

However applications of multimedia in business: Let us check it out some of the points relate to business. Following are some of the information to know more about business.

  1. Multimedia devices such as mobile phones, laptops etc plays and important role to grow business.
  2. Millions of online websites (form of multimedia) are available on internet to reach end user and grow business.
  3. More and more companies are taking an advantages of world wide web to increase sales of their products.
  4. Using multimedia anyone can sell their product anywhere in the world on internet.
  5. By placing advertisement in magazines and newspapers business can be increase effectively.
  6. PowerPoint presentation (multimedia) is also an effective way to give details of their product.
  7. On internet millions of people watches videos, so we can share our product with them within seconds.
  8. Advertising industry uses multimedia for marketing various products.

Careers in multimedia design

Therefore multimedia designers spend a good portion of their time in the research phase of a project.

But people in the multimedia design field usually work as part of a creative team. Meetings are also an opportunity to gauge their progress. But  towards goals and likelihood of meeting deadlines. While their duties will vary depending on their specialty, all creative careers involving multimedia require frequent collaboration with others. But strong communication skills and the ability to compromise are just as essential as artistic talent and technical know-how.

Where Do Multimedia Designers Work?

Therefore approximately half of all people working as multimedia designers or animators are self-employ. This gives them greater control over the projects they work on and the ability to determine their own schedule. On the downside, they do not receive benefits such as paid vacation and health insurance from an employer. There may also be lags in work after completing a project. To avoid this, self-employ multimedia professionals must devote time each week to marketing their services and connecting with potential clients. They may work out of a home office or rent studio space.

Graphic Design

 This degree specialization focuses on the student acquiring graphic design and computer coding skills. Students learn how to create digital images for various types of industries, including web design, advertising, marketing, and instructional materials. However typical coursework includes graphic design, animation, web design essentials, and introductory marketing.

Video Game Design

The video game industry is experiencing double-digit growth and is expect to do so for at least the next decade.

Web Design and Development

 A focus in this area includes coursework on programming languages, software programs, emerging technologies, and the fundamentals of business. Other areas of study are database administration, website architecture, and web page layout. Students learn to design and build websites featuring animation and several other interactive features for the user.

Future of multimedia

Therefore, definitely has significant impact in the future.

It can improve the lives of users in its applications. The most significant one is improving the lifestyle today. Users can know the latest news that happening around the world without travelling. Moreover, it brings more entertainment to the user. Let take an example of mobile phone. In the past, users only use it to call other people. Currently, mobile phone is like ‘PAT’, Personal Assistant Tool. Many applications are invent as part of functions of mobile phone. Users can know the location through the graphic simulation on the GM. The most significant is the privacy of the user may be violat.

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